About Us

The Look!

Of the belief that all women can enhance their natural beauty with the right choice of apparel, and recognising that most ladies were not ‘sculptured’ to tread the catwalk, but would like to look and feel the part, Jian established Apple Pie Fashions in 2008 with a view to presenting small production runs of women’s fashions designed to enhance a variety of shapes and sizes.  Petite to Rubenesque figures (garment sizes 8 to 16) are catered for and western styles are interspersed with an expanding range of traditional oriental designs.


Focussing on your needs

Wearer comfort, ease of maintenance and enduring design are prime considerations in the creation of the Apple Pie range, with fine quality natural fabrics (cotton, wool and silk) predominant.


Because the Apple Pie label is exclusive, a high level of manufacturing quality control is maintained, supported by impeccable, personalised service—with insight and flair!



A range of contemporary, casual-to-cocktail styles is enhanced by a popular collection of fashions with a distinctive retro influence from those fabulous, flowing vintage fashions of the 1950’s rock ’n’ roll era, and finely crafted Chinese cheongsams exude sheer elegance.


Apple Pie Fashions is committed to presenting designs that afford most figures a more perfect look and that compliment the perfect figure!


Having operated successfully since 1997 as Snip 'n' Tuck Dressmaking and Design, Jian has incorporated these services into Apple Pie Fashions, offering on-site alterations, and ‘top-shelf’ dressmaking.


You are invited to visit Apple Pie’s friendly and stylish environment to experience how affordable fashion excellence can be.


MISSION STATEMENT:  "My aim is to exceed your expectations!" - Jian